the girl playing guitar in the Studio - The Naked Vocalist
While sexism is impossible to measure, it reaches beyond media, advertising and products and pervades guitar culture itself. Examples are plentiful and can create a real barrier to entry for girls and women, who have ever-increasing spending power and represent half the population. What they want is respect and equality, not a separate label. Sexism exists both in front of and behind the counter, says Tricia Scully, product manager for Chicago Music Exchange, multi-instrumentalist and year veteran of the musical instrument industry. To combat sexism and its negative impact on sales, many brick-and-mortar shops are actively reshaping the customer experience through more varied product offerings, training and hiring to make their shops as welcoming to women, girls and other people as possible. At Detroit Guitar in Birmingham, MI, employees are trained to approach and address every customer, and respect that female customers, including non-playing wives, mothers and girlfriends, wield tremendous economic clout. Women shoppers tend to be more open minded, observes Charlie Lorenzi, Detroit Guitar general manager, and may be more willing than men to discuss parameters, price points and options.
After Decades of Objectification, Guitar World Publisher Announces the End of Bikini Gear Guide
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Two recent exhibitions on guitar history were little more than toys for big boys shows. WHERE were the female guitarists? At the recent Rock Chic exhibition in Collin's Barracks, Dublin, myself and hundreds of other salivating guitar geeks milled around a room filled with classic guitars. From prototypes and custom models to vintage and historic collectibles, this was four-, six- and string heaven.